How to Set Up Your Creative Brand Kit in Zuke
Your creative brand kit helps define how your business looks and feels across the Zuke platform. It includes your brand colours, fonts, tone, and logo. These elements work together to communicate your brand’s personality and create a consistent identity across your marketplace profile.
Step 1: Open the Brand Kit
Log in to the Zuke platform.
Navigate to Settings.
Click Brand Kit.
The Brand Kit contains four main elements:
Colours: Define the colours that represent your brand.
Typography: Choose the fonts used for headings and body text.
Direction: Describe the tone, style, and message you want your brand to communicate.
Logo: Set the logo associated with your brand. The platform may use the logo from your profile, but you can change it if you want to use a different one.
Step 2: Choose Your Brand Style
Zuke provides preset brand styles that you can use as a starting point. Examples include Zig Signature, Luxury, and Editorial.
Choose a style that matches your business and the impression you want to create. For example, a business selling natural products may prefer colours and fonts that communicate a clean, calm, and organic feel.
Step 3: Use the Mood Board Assistant
The Mood Board Assistant helps you explore visual ideas and develop a brand kit that matches your preferred style.
Open the Mood Board Assistant.
Find inspiration for your brand through image searches or colour palette tools such as Coolors.
Click Upload Inspiration.
Upload up to three inspiration images.
Allow the assistant to analyse the images and generate brand concepts.
The assistant may suggest different visual directions based on your inspiration, such as minimalist, editorial, retro, or organic styles.
Step 4: Select a Brand Concept
Review the concepts generated by the Mood Board Assistant.
Select the concept that best represents your brand.
Review the suggested colours and fonts.
Adjust the selections if necessary to match your preferred look and feel.
Choose a concept that reflects your business identity and the emotions you want customers to associate with your brand.
Step 5: Customise Your Colours and Fonts
You can edit the suggested colours and typography to suit your brand.
Review the colours generated for your selected concept and change them if needed.
Choose a font for your headings.
Choose a font for your body text.
Review the overall combination to make sure the colours and fonts work well together.
For example, you might choose Lora for headings and M Sans for body text to create a clean, minimalist appearance.
Step 6: Save Your Brand Kit
Review your brand colours, typography, direction, and logo.
Make any final adjustments.
Click Save Kit to save your brand identity.
Your selected brand elements will then be applied to the relevant areas of the platform.
Step 7: Preview Your Marketplace Profile
After saving your brand kit, you can check how it appears on your marketplace profile.
Navigate to the marketplace and open your business profile.
Select the option to view your live store.
Review the colours, buttons, and overall appearance of your profile.
Your marketplace profile uses your brand kit to display your business’s visual identity. Make sure the design reflects your brand and provides a consistent experience for visitors.
Tip: Choose colours, fonts, and a visual style that match your business’s personality. Your brand kit helps customers recognise your business and creates a consistent look across your marketplace profile.
